Illegal Photoshopping?
People in the industry, imagine you have to label "Retouched photograph aimed at changing a person's physical appearance." with every images you've been airbrushed or photoshopped them...
This law is proposed by the French MP Valerie Boyer. She's inspired by recent report she authored on anorexia and bulemia.
“Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age. In some cases this leads to anorexia or bulimia and very serious health problems,” she said.
In simple terms, when young people especially girls who don't really know how to differentiate virtual and reality will hate eating and this causes very serious health problems. And all of this is because of their desire to become PERFECT, just like those magazine cover girls. So called "unrealistic body images".
More than 50 French politicians have voiced support for the law. If passed, advertisers who break it would be subject to a fine of £30,000 (about $48,200 USD), or 50 percent of the campaign cost.
What will the advertising industry become in the future?
Before and after photoshop images, from google.
So what do you think? Should this law pass? Is Photoshopped body imagery a public health issue?
source:
http://fooyoh.com/4134929
http://mashable.com/2009/09/24/photoshop-disclaimer/
This law is proposed by the French MP Valerie Boyer. She's inspired by recent report she authored on anorexia and bulemia.
“Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age. In some cases this leads to anorexia or bulimia and very serious health problems,” she said.
In simple terms, when young people especially girls who don't really know how to differentiate virtual and reality will hate eating and this causes very serious health problems. And all of this is because of their desire to become PERFECT, just like those magazine cover girls. So called "unrealistic body images".
More than 50 French politicians have voiced support for the law. If passed, advertisers who break it would be subject to a fine of £30,000 (about $48,200 USD), or 50 percent of the campaign cost.
What will the advertising industry become in the future?
Before and after photoshop images, from google.
So what do you think? Should this law pass? Is Photoshopped body imagery a public health issue?
source:
http://fooyoh.com/4134929
http://mashable.com/2009/09/24/photoshop-disclaimer/
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